Sporting Memories team up with Sheep In Wolf’s Clothing Brewery

We’re pleased to announce a brand-new partnership with Sheep In Wolf’s Clothing Brewery (SIWC) that will see the company make a donation towards our work for every order of their low-alcohol Shetland Pony Pale Ale sold!

Both organisations believe in the power of local communities to improve the lives of people living locally through activities and initiatives which inspire greater collaboration and integration.

SIWC has worked closely with a number of community projects including local sports clubs and initiatives to help promote the importance of community-themed work to bring people together and provide a sense of belonging.

As part of this partnership, for every can sold SIWC will donate 10p to Sporting Memories and our excellent work improving the lives of older people across Great Britain!

You can read more about why SIWC are supporting us through this brilliant blog on their website.

Chris Wilkins, CEO and Co-Founder of Sporting Memories, commented on the partnership by saying: “We’re thrilled to be teaming up with Sheep In Wolf’s Clothing Brewery and receiving their generous support through the sales of their low-alcohol Shetland Pony Pale Ale.

“When speaking to them it was clear to see they had a passion for supporting communities and the powerful connections that can change people's lives through activity at a localised level. We look forward to working alongside Sheep In Wolf’s Clothing in the future as we aim to display the power of bringing people together for the greater good.”

Matty Dixon, Founder of Sheep In Wolf’s Clothing, said: “Sheep in Wolf’s Clothing (SiWC) is delighted to partner with Sporting Memories. The work they do to combat loneliness and engage with older members of society is hugely important and sadly often overlooked in the UK.

“As advocates of mental health awareness we believe this never stops and as one of our three core values we believe in community being critical to individuals. We are excited for what this partnership might bring in the future and the victories it will lead to against loneliness.”

To purchase the Shetland Pony Pale Ale from Sheep In Wolf’s Clothing Brewery, visit their website here -


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Our impact

Reducing Isolation

Bringing older people together to reduce isolation and loneliness

Mental Wellbeing

Supporting older people to improve their mental wellbeing

Physical Wellbeing

Getting older people active to live healthier lifestyles

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